Pelatihan Literasi Sentimen Media Sosial Sebagai Strategi Penguatan Reputasi Dan Keberlanjutan UMKM Songket Di Desa Muara Penimbung

Sri Maryati; Fardinant Adhitama; Iwan Efriandy; Ahmad Fikriyansyah; Hendra Prasetyo

doi:10.59435/jiss.v4i3.878

Authors

Sri Maryati Sriwijaya University Author
Fardinant Adhitama Sriwijaya University Author
Iwan Efriandy Sriwijaya University Author
Ahmad Fikriyansyah Sriwijaya University Author
Hendra Prasetyo Sekolah Tinggi Ilmu Kesehatan Abdurahman Palembang Author

DOI:

https://doi.org/10.59435/jiss.v4i3.878

Keywords:

Reputation, Social Media, Skills

Abstract

Tingkat pendidikan masyarakat desa muara penimbung ulu masih bisa dikategorikan sedang, karena kondisi ekonomi dan pemahaman akan pentingnya pendidikan masih belum maksimal. Pengabdian ini terfokus pada Desa Muara Penimbung karena mengingat akan kebutuhan akan transfer keilmuan untuk meningkatkan kredibilitas dan sinergitas keberadaan UMKM di Desa tersebut. Adapun tujuan dari dilaksanakan pengabdian ini adalah untuk meningkatkan Pemahaman Melalui Pelatihan Analisis Sentimen Media Sosial Bagi Reputasi Keberlanjutan UMKM. Media sosial mampu memberikan sentimen yang tidak disadari para pelaku usaha, sentimen media sosial dapat berupa tanggapan atau respon positif, netral dan negative. Sentiment media sosial akan berdampak pada reputasi dan keberlanjutan usaha khususnya UMKM. Khalayak sasaran pengabdian ini para pengrajin songket atau pelaku UMKM di Desa Muara Penimbung Ulu yang berjumlah 30 orang. Metode yang digunakan yaitu pelatihan dan pemaparan. Pengabdian ini diharapkan dapat menumbuhkan kecakapan dan kebijaksanaa para pelaku usaha dalam memanajemen media sosial. Berdasarkan hasil dan pembahasan kegiatan pengabdian dapat disimpulkan bahwa kegiatan pengabdian ini dapat menumbuhkan kesadaran para pelaku UMKM Songket di Muara Penimbung untuk lebih bijak dan peka dalam menggunakan media sosial dan menumbuhkan semangat untuk membuat konten-konten positif di media sosial seperti Instagram dan Whattappa agar memunculkan sentiment positif Masyarakat atas produknya.

The education level of the community in Muara Penimbung Ulu village can still be categorized as moderate, due to economic conditions and an understanding of the importance of education that is not yet optimal. This community service is focused on Muara Penimbung Village considering the need for knowledge transfer to enhance the credibility and synergy of the existence of MSMEs in the village. The purpose of this community service is to increase Understanding Through Training on Social Media Sentiment Analysis for the Sustainability Reputation of MSMEs. Social media can convey sentiments that business actors may not be aware of; social media sentiment can be in the form of positive, neutral, or negative responses. Social media sentiment will impact the reputation and sustainability of businesses, particularly MSMEs. The target audience of this community service is songket weavers or MSME actors in Muara Penimbung Ulu Village, totaling 30 people. The methods used are training and presentation. Based on the results and discussion of the community service activities, it can be concluded that this community service can raise awareness among Songket MSME actors in Muara Penimbung to be wiser and more sensitive in using social media and foster the enthusiasm to create positive content on social media such as Instagram and WhatsApp to generate a positive sentiment from the public towards their products.

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